Your reputation will always have an impact, whether positive or negative. This is why it is essential for businesses to invest in online branding. There will be times when your reputation will determine whether you are going to make a sale or not. There are many different management services out there providing advice on how you can manage your online ratings and reviews, but the reputation of your business will have more impact than the studies.
It is hard to get a business that hasn’t had an issue arising with their customer. You can occasionally have the chance to resolve the issue before the customer starts to think that the only way they can get satisfaction is through posting it on a public forum or warning people about your business. The internet has reduced the barriers between one customer and another, and this means word-of-mouth can travel faster than ever before.
Even if you are fully prepared for handling online criticism, the effect of one or two complaints can be reduced, and you will be able to respond in a way that helps minimize the impact. With the right approach, you should be able to deal with the problem without causing much damage. Below are some reputation management tips you can use.
Create a website
Creating a website and updating it with quality content and using the name of your business as a domain is very important. You will need to provide quality and relevant content to the reader or client. You should update the content regularly. Creating a website is not hard, you can quickly do it within a couple of minutes. There are many freelancers out there you can use to help build quality content.
Write a blog
This is one of the best solutions. Come up with informative and engaging articles regularly, but you should aim for at least one per week. Choose a catchy title, add quality images, format it well, and use easy to understand language. You should encourage engagement, the more they engage, the better for you. The content should be broken down into easy-to-read sections. You should also add one or two links back to your site.
Attempt to remove negative links
Removing a negative post, image, or blog post is possible, but it is tough to delete content once it has been published. Contact the author or webmaster and politely ask them to state your case and request them to have it removed. You will need to be sensitive, or else you might end up opening a hornet’s nest by reaching out. If you hire an online reputation management expert, you have the chance to have it removed through other options such as Google.
Create a YouTube Video
YouTube videos are compelling when it comes to repairing online reputation. Create a YouTube video that focuses on you and the positive things you do. The video should be brief and as professional as possible. It should also provide useful information. You can use your smartphone to do this, provided you are authentic and produce great content.
Stay away from negative comments.
You might be tempted to comment on negative reviews, but you should always avoid doing this. This is because saying will push the rankings higher. There will be an urge to try and tell your side of the story, but this can make it even worse. Always avoid it.
Make a presence in industry platforms.
Identify and follow exciting and useful platforms that are specific to your industry. This is an excellent way to add your online presence there. Ensure you fill out the profile information and also link to your site. You should also add a photo and links to critical articles.
Be active on Facebook.
Be active on social media platforms such as Facebook. You should post quality and relevant content. The content must not always be promotional but should be geared towards your followers. You can add images, comment on other people posts, or even ask questions.
Write a guest blog
Guest blogging can be an excellent way to manage your online reputation, but it is not as much effective as it was in the past. You should write for blogs that are focused on your industry. Follow blogs and topics you can relate to your business then pitch the idea for a blog topic. This will provide you with the perfect chance to get links back to your site.
Build links to your site
Having links pointing to your website will help in driving traffic. It will help in showing search engines such as Google that you are a unique and useful site, and this will help in your rankings. You should come up with a good linking strategy because it will take time, but it will all be worth it in the end. You should never buy links because Google has continued to weed out bad links and you can quickly get blacklisted and ruin your reputation.
Monitor Google alerts
Sign up got free Google alerts because it helps in monitoring your online reputation. You need to have a Google account. You will just enter your name or the name of your business, or even a phrase you want to monitor. When it shows up, you will be notified through email notification. You can choose how often you wish to receive the alerts (it is best to select immediately).
When responding to online complaints, you should always be ready to accept the fact that there might be weaknesses in the process, and you need to address them. This is even more important if you keep getting negative feedback about a specific thing. It might seem different from your side, but you should always try to look it from the front of your customers. Through this process, you should be able to come up with a way of giving your customers what they want without creating any friction.
A good reputation online will involve investing a lot of time and resources. Your reputation online is the most important thing; you need to try your best to work on it.