Jacksonville Reputation Management Tips.

Your reputation will always have an impact, whether positive or negative. This is why it is essential for businesses to invest in online branding. There will be times when your reputation will determine whether you are going to make a sale or not. There are many different management services out there providing advice on how you can manage your online ratings and reviews, but the reputation of your business will have more impact than the studies.

It is hard to get a business that hasn’t had an issue arising with their customer. You can occasionally have the chance to resolve the issue before the customer starts to think that the only way they can get satisfaction is through posting it on a public forum or warning people about your business. The internet has reduced the barriers between one customer and another, and this means word-of-mouth can travel faster than ever before.
Even if you are fully prepared for handling online criticism, the effect of one or two complaints can be reduced, and you will be able to respond in a way that helps minimize the impact. With the right approach, you should be able to deal with the problem without causing much damage. Below are some reputation management tips you can use.

Create a website

Creating a website and updating it with quality content and using the name of your business as a domain is very important. You will need to provide quality and relevant content to the reader or client. You should update the content regularly. Creating a website is not hard, you can quickly do it within a couple of minutes. There are many freelancers out there you can use to help build quality content.

Write a blog

This is one of the best solutions. Come up with informative and engaging articles regularly, but you should aim for at least one per week. Choose a catchy title, add quality images, format it well, and use easy to understand language. You should encourage engagement, the more they engage, the better for you. The content should be broken down into easy-to-read sections. You should also add one or two links back to your site.

Attempt to remove negative links

Removing a negative post, image, or blog post is possible, but it is tough to delete content once it has been published. Contact the author or webmaster and politely ask them to state your case and request them to have it removed. You will need to be sensitive, or else you might end up opening a hornet’s nest by reaching out. If you hire an online reputation management expert, you have the chance to have it removed through other options such as Google.

Create a YouTube Video

YouTube videos are compelling when it comes to repairing online reputation. Create a YouTube video that focuses on you and the positive things you do. The video should be brief and as professional as possible. It should also provide useful information. You can use your smartphone to do this, provided you are authentic and produce great content.

Stay away from negative comments.

You might be tempted to comment on negative reviews, but you should always avoid doing this. This is because saying will push the rankings higher. There will be an urge to try and tell your side of the story, but this can make it even worse. Always avoid it.

Make a presence in industry platforms.

Identify and follow exciting and useful platforms that are specific to your industry. This is an excellent way to add your online presence there. Ensure you fill out the profile information and also link to your site. You should also add a photo and links to critical articles.

Be active on Facebook.

Be active on social media platforms such as Facebook. You should post quality and relevant content. The content must not always be promotional but should be geared towards your followers. You can add images, comment on other people posts, or even ask questions.

Write a guest blog

Guest blogging can be an excellent way to manage your online reputation, but it is not as much effective as it was in the past. You should write for blogs that are focused on your industry. Follow blogs and topics you can relate to your business then pitch the idea for a blog topic. This will provide you with the perfect chance to get links back to your site.

Build links to your site

Having links pointing to your website will help in driving traffic. It will help in showing search engines such as Google that you are a unique and useful site, and this will help in your rankings. You should come up with a good linking strategy because it will take time, but it will all be worth it in the end. You should never buy links because Google has continued to weed out bad links and you can quickly get blacklisted and ruin your reputation.

Monitor Google alerts

Sign up got free Google alerts because it helps in monitoring your online reputation. You need to have a Google account. You will just enter your name or the name of your business, or even a phrase you want to monitor. When it shows up, you will be notified through email notification. You can choose how often you wish to receive the alerts (it is best to select immediately).


When responding to online complaints, you should always be ready to accept the fact that there might be weaknesses in the process, and you need to address them. This is even more important if you keep getting negative feedback about a specific thing. It might seem different from your side, but you should always try to look it from the front of your customers. Through this process, you should be able to come up with a way of giving your customers what they want without creating any friction.

A good reputation online will involve investing a lot of time and resources. Your reputation online is the most important thing; you need to try your best to work on it.

Chairmans Message

Welcome to the second instalment of the Jameson Dublin International Film Festival and unlike most sequels this year’s presentation is going to surpass expectations.

Following the remarkable public and industry response to last year’s inaugural Jameson Dublin International Film Festival, with attendance figures exceeding our most optimistic projections, it was decided to present a longer festival, extended to eleven days covering two week-ends for the first time, in more venues than ever before. The addition of dates and venues has facilitated the presentation of an even broader showcase of the best in Irish and World cinema.
On the behalf of the board of directors I wish to both thank and re-welcome our title sponsor Jameson Irish Whiskey for their continued and enhanced support of the event. This re-endorsed partnership has allowed the event to further consolidate its development.

I wish to also thank our other sponsors, many of whom have continued their association with the event, including HB Ice Cream, Xtra-vision and the Westin Hotel, and our new sponsors and donors, including UGC Cinemas, Citroën Cars and our new media partner RTÉ who have joined our existing media partner The Irish Times. I would also like to thank the various funding agencies and cultural institutes who have assisted us again this year, including the Arts Council, Dublin City Council and the French Embassy. We are particularly grateful to the Minister for Arts, Sport & Tourism, John O’Donoghue TD. and his department for providing funding for the presentation of a special season of films from the ten EU accession countries which the festival will present during Ireland’s presidency of the EU. The support of the many patrons and advertisers is also gratefully acknowledged.

I wish to also thank the various exhibitors: the Screen, Savoy and Irish Film Institute cinemas and their hard working staff, and welcome and thank UGC, with their refurbished multiplex a new addition to our list of venues. To the numerous directors, producers, distributors and sales agents who have made their films available to us for presentation to the people of Dublin we are very grateful.
We have been particularly fortunate to have a remarkably dedicated and hard working executive who have once again worked tirelessly to present this year’s event. Particular gratitude is due to Rory Concannon, the festival chief executive, and Joanne Kelly, the festival administrator.

I wish to also thank and welcome back the returning staff members including Anne Rice, Nick Costello, Michael O’Connell and Miriam Mc Loughlin and welcome new staff members Una Spillane and Cyril Bahsief. In advance I wish to also thank the booking office staff and the festival’s volunteer venue staff.

I wish to thank my fellow board members for their support, wisdom and dedication to the event and for all the time and energy they have devoted to the long-term development of the festival. Sincere gratitude is due to Michael Dwyer, the festival director, for his tireless pursuit and dogged determination to secure once again a superb festival programme of international standing.

And finally, to you the festival-goer thanks for your continued support and encouragement. Enjoy.

David Mc Loughlin
Jameson Dublin International Film Festival